Not assessed
  • Aim/Focus
  • Standard organisation
  • Good to know
The label identifies agricultural products from sustainable production with a focus on the wine and beverage sector. It comprises 44 criteria in the areas of ecology, economy and social issues, which are based on the UN Global Compact and the Global Reporting Initiative (GRI). The prerequisite is a self-commitment to ecologically compatible, socially just and economically viable production and marketing.
FairChoice® is awarded by the German Institute for Sustainable Development (DINE e.V.) at Heilbronn University. The development was funded by the Federal Agency for Agriculture and Food (BLE) in 2010 and realised by a team of experts from science and practice at DINE e.V.
FairChoice is a programme that continuously promotes the sustainability of businesses. Products manufactured under appropriate conditions can also be awarded the label.

Which lifecycle phases are covered by the standard?

Raw materials extraction and production

Cultivation of basic products in fields (e.g. cereals, vegetables) in plantations (e.g. fruits, oils) as well as products of animal agriculture (e.g. meat, milk)


Some food products go through complex manufacturing processes. During production, basic products are processed, preserved and food additives are added

Transportation / distribution

The transport route from one production stage to the next as well as to the end consumer

Products use and consumption

Usage by the owner


Disposal of food (waste) or further energetic use (biogas)