Logo Bundesministerium für wirtschaftliche Zusammenarbeit und Entwicklung
Not assessed
  • Aim/Focus
  • Standard organisation
  • Good to know
H&M relies on voluntary commitments to make fashion more sustainable. For example, the company has committed to using only cotton that is either certified organic, recycled or grown under the Better Cotton Initiative (BCI) by 2020.
The fashion group H&M awards the H&M Conscious as a company-owned seal.

Which lifecycle phases are covered by the standard?

Raw materials extraction and production

Cultivation of natural fibers (e.g. cotton) and production of synthetic fibers (e.g. polyester)


The production and further processing of yarns and fabrics into a finished garment involves many sub-steps (e.g. spinning, weaving and knitting, sewing, tailoring and finishing)

Transportation / distribution

The transport route from one production stage to the next as well as to the end consumer

Products use and consumption

Usage through the owner


Proper disposal of textiles or return of materials to the cycle (recycling)