The aim is to preserve common livelihoods through comprehensive sustainability along the entire value chain. The Naturland standard for the textile sector identifies both ecological and social requirements for production and processing of textiles made of organic cotton. Textiles bearing the Naturland label need to contain at least 95% natural fibres from organic production.

Naturland is one of the largest international associations with more than 120,000 farmers in 60 countries. In Germany and Austria alone, more than 6,500 organic farms belong to this association. Worldwide, the majority of Naturland farmers are organised in smallholder cooperatives.

The label covers all stages from the production of the natural fibre to the final product. It can be found on the product. Producers or processors who meet the requirements are allowed to use the Naturland label. The production as well as the processing of products bearing the label have been inspected. The Naturland label can be found on meat and dairy, vegetables, fruit, spices and cereal products, as well as on coffee, tea, cocoa and fish and seafood. The criteria require compliance with the EU organic regulation for the EU organic label, but go beyond this with their own requirements.