Better Cotton Initiative (BCI)

The Better Cotton Initiative (BCI) is primarily focussing on the following 1. To demonstrate the inherent benefits of Better Cotton production, particularly the financial profitability for farmers 2. To reduce the impact of water and pesticide use on human and environmental health 3. To improve soil health and biodiversity 4. To promote Decent Work for farming communities and cotton farm workers 5. To facilitate global knowledge exchange on more sustainable cotton production 6. To increase the traceability along the cotton supply chain.