The Ecozoom label of natureOffice GmbH can be found on packaging, products, websites, printed matter, vehicles or services and informs consumers about the carbon footprint. In addition to a tracking link and a QR code, the label contains activity data that is included in the calculation of the CO2e value, as well as the CO2e value per product. Optionally, the label contains a reference to climate neutrality, i.e. that the CO2 emissions generated have been compensated by an investment of the manufacturer in a climate protection project that generates CO2 certificates.

The label holder is natureOffice GmbH. Since 2007, it has been advising companies that wish to engage voluntarily in climate protection and accompanying them on their way to offsetting of company- or product-related CO2 emissions.

natureOffice is not only an advisory agency, but also runs its own climate protection projects in West Africa and South America. Via the tracking ID, it can be transparently traced at any time how many CO2 emissions have been offset in which climate protection project.