The aim of the label is to promote organic farming. The aim is to achieve as closed a business cycle as possible. This covers the areas of landscape management, crop production and animal husbandry. It is intended to maintain and improve soil fertility. It also aims to promote the protection and breeding of plant species and animal breeds.

Gäa e. V. - Association for Organic Agriculture - has been awarding the Gäa eco-label since 1989. Farmers, processors and trading companies are represented in the growers' association.

Members of the Gäa association who demonstrably meet the requirements may use the Gäa seal on their products. The Gäa seal can be found on meat, fish and dairy products, vegetables, fruit, beer, baked goods, ice cream, juice and tea.