We want future generations to be able to enjoy seafood and oceans full of life, forever. Our vision is of the world’s oceans teeming with life, and seafood supplies safeguarded for this and future generations. Our mission is to use our ecolabel and fishery certification program to contribute to the health of the world’s oceans by recognising and rewarding sustainable fishing practices, influencing the choices people make when buying seafood and working with our partners to transform the seafood market to a sustainable basis.

The Marine Stewardship Council is an international non-profit organisation. We recognise and reward efforts to protect oceans and safeguard seafood supplies for the future.

The MSC specifically uses the buying power of the market to bring about a positive change in the mindset of fisheries and bring about ecological improvements for our oceans. The economic incentive created by the demand for certified fish and seafood is an effective mechanism to convince more fisheries to voluntarily participate in the MSC programme. The MSC programme is based on this fundamental idea.