The aim is to encourage the whole industry to undertake continual improvement in terms of sustainability and to encourage consumers to adopt more sustainable ways of doing their washing, cleaning and household maintenance. The Charter is a scientific framework based on a lifecycle analysis (LCA). It promotes and facilitates a common industry approach to sustainability practice and reporting. A wide variety of activities and initiatives are covered, ranging from the human and environmental safety of chemicals and products, corporate social responsibility, occupational health and safety, efficient resource use and consumer information.

The initiative "Sustainable Washing and Cleaning" of the A.I.S.E. ("A.I.S.E.-Charter") is a voluntary initiative of the European washing, maintenance and cleaning industry. Specific product standards were developed to enable Charter member companies the opportunity to label more sustainable products with a product logo. Such products meet, for example, certain specifications for compaction, leading to lower and more efficient use of ingredients and packaging material. In addition, product packaging must be recyclable or reusable, if technically feasible.

The track record of the Charter from 2006 to the year 2019 according to third-party verified reporting: 43% less energy consumption per ton produced detergents, 55% less carbon dioxide (CO2 ) Emissions per ton of detergents produced, 17% less packaging per sales unit and around 12 billion products with Charter product label.