Naturland combines organic farming with social responsibility and fair trade - regionally and globally. The aim is to preserve common livelihoods through comprehensive sustainability along the entire value chain - in line with the UN's Global Sustainability Goals (SDGs). This label aims to combine organic farming with fair trade relations.

Naturland is one of the largest organic associations in Germany and worldwide. More than 100,000 farmers in 60 countries around the world show that ecological, social and fair management in cooperation is a successful project. In Germany alone, around 4,200 organic farms belong to this community. Naturland is active worldwide. The Naturland Fair Trade label has been in existence since 2010.

Producers or processors who meet the requirements are allowed to use the Naturland label. The production and processing of products bearing the label have been inspected. The Naturland label can be found on meat and dairy, vegetables, fruit, spices and cereal products, as well as on coffee, tea, cocoa and fish and seafood. The criteria require compliance with the EU organic regulation for the EU organic label, but go beyond this with their own requirements.