Naturland combines organic farming with social responsibility and fair trade - regionally and globally. The aim is to preserve common livelihoods through comprehensive sustainability along the entire value chain - in line with the UN's Global Sustainability Goals (SDGs). The aim of this label is to promote ecological and social sustainability in fisheries and transparency from fishing to consumption. The focus of Naturland Wild Fish certification is primarily on small-scale artisanal or also particularly exemplary fisheries.
Naturland is one of the largest organic associations in Germany and worldwide. More than 100,000 farmers in 60 countries around the world show that ecological, social and fair management in cooperation is a successful project. In Germany alone, around 4,200 organic farms belong to this community.
Producers or processors who meet the requirements are allowed to use the Naturland label. The production and processing of products bearing the label have been inspected. The Naturland label can be found on meat and dairy, vegetables, fruit, spices and cereal products, as well as on coffee, tea, cocoa and fish and seafood. The criteria require compliance with the EU organic regulation for the EU organic label, but go beyond this with their own requirements.