The Rainforest Alliance Standard for Sustainable Agriculture supports the three pillars of sustainability: social, economic and environmental. The standard covers the following core areas:

The Rainforest Alliance is an international nonprofit organization working at the intersection of trade, agriculture and forestry with the goal of bringing about continuous improvement in participating companies toward more sustainable agriculture through social, economic and environmental standards. The Alliance works to protect forests and biodiversity, act for the climate, and promote improved livelihoods for rural people.

In 2020, the Rainforest Alliance published it's 2020 certification program. This program has replaced former Rainforest Alliance and UTZ certification programs since July 2021. In 2020, the Rainforest Alliance also presented its new seal, which will gradually replace the former Rainforest Alliance seal and the UTZ label. However, the implementation of the new seal and the phasing out of the two current marks will take some time. In practice, this means that the three marks will co-exist in the market in the coming period. Also, for the question: "what is certified", none of the answers really apply: Either a farmer, farm group or company is certified against the Rainforest Alliance Sustainable Agriculture Standard. By complying with the requirements in the standard, they earn the Rainforest Alliance seal which can then be used on products containing certified ingredients. The Rainforest Alliance has transferred itu2019s certification program for forestry and tourism to long-term partner Preferred by Nature. Use of the seal on forestry and tourism-related products is being phased out, so we have not included these product groups in the form.