The aim of the FAIR'N GREEN label is to increase sustainability in viticulture. Key factors in achieving this are farm management, environmental protection and social commitment. In addition, the upstream and downstream processes of the value chain are taken into account. Wineries receive ongoing advice, an eco-balance as well as an individual development plans. The individual support allows a certification adapted to the respective circumstances and pursues to ensure a sustainable development of the wineries.

The association Fair and Green e.V. was founded in 2013 to promote sustainable viticulture. For this purpose, the association provides a sustainability standard, the design of which is supported by a scientific advisory board. After the degree of fulfillment of the wineries has been verified by an independent accreditation body, the FAIR'N GREEN label is awarded. In addition the association is involved in other sustainability projects, such as promoting biodiversity in viticulture (https://www.ambito.eco/).

The FAIR' N GREEN standard for sustainable viticulture requires that each winery establish processes to continuously improve holistic sustainability. As a minimum requirement, wineries must achieve 50% of the required points to use the seal and subsequently commit to improving by three percent each year. Close cooperation with stakeholders from society and science ensures that new findings are constantly incorporated into the consulting process. Value-adding partners such as label printers and retailers can also be certified as Certified Partners. In addition, new agricultural solutions for permanent crops are developed based on the FAIR'N GREEN standard.