The REWE Group has developed the PRO PLANET label in 2010 which is used by REWE, PENNY and toom Baumarkt to identify own-brand products that take social, ecological and animal welfare aspects into account. The label is applicable to all own-brand products of REWE Group, when they meet the predefinded PRO PLANET-requirements. PRO PLANET stands for REWE Group's goal of making products more sustainable and promoting sustainable consumption among a broad consumer group.

The cooperatively organized REWE Group is a trade and tourism groups in Germany and Europe. In 2020, the company generated a total external turnover of 84,7 billion euros. Founded in 1927, REWE Group operates with around 384,000 employees in 21 European countries. The sales lines include REWE, REWE CENTER and BILLA as well as BILLA PLUS and ADEG supermarkets and consumer stores, the discounter PENNY, IKI, the drugstores BIPA and the toom Baumarkt DIY stores. The company also operates convenience stores REWE To Go and the e-commerce activities REWE Lieferservice and Zooroyal. The Lekkerland Group comprises the wholesale activities of the business group in the area of on-the-go consumption. Travel and tourism under the umbrella of DER Touristik Group include several tour operators, travel agencies, hotel chains and direct tour operators.

REWE Group has taken the opportunity of the tenth anniversary of the PRO-PLANET label in 2020 to redesign the label and further develop the award process. The Sustainability Advisory Board plays a central role in this process. It is involved in the entire PRO PLANET processes as well as in the continuous development of REWE Group's sustainability strategy. In order to implement the topic of sustainability in a targeted manner, REWE Group in Germany works with a so-called due diligence approach. This management approach is based on an OECD guideline developed to help companies establish responsible agricultural supply chains. The process comprises five stages: Management System, Risk Analysis, Strategy, Review and Reporting. REWE Group's strategy on how private label products are produced in a more socially and environmentally sustainable manner or how they meet increased animal welfare standards is derived from this process. To this end, sustainability aspects are integrated into purchasing processes, cooperation with suppliers is systematic and a continuous exchange with relevant stakeholders is conducted. This multifaceted and strategic sustainability commitment of REWE Group is the basis for PRO PLANET and the cooperation with the Sustainability Advisory Board. More information on PRO PLANET at www.pro-planet.info