The goal is socially responsible production. The label requires compliance with social standards and occupational health and safety laws in the respective production countries. The WRAP principles are based on international workplace standards and local laws. They are also based on the conventions of the International Labour Organisation.

The non-profit organisation Worldwide Responsible Accredited Production awards the WRAP label.

WRAP primarily ensures compliance with national legislation. The label cannot therefore be compared with environmental and social labels that go beyond legislation. WRAP is also a factory certification and not visible on the final product.