The criteria of the validation procedure take into account all dimensions of environmental sustainability of a company or products, from logistics to waste-, energy- and water management, transportation, consumption of resources, packaging, awareness of employees and many more. The results of the validation form the basis for the jury's final decision on the award.

GREEN BRANDS is an international, independent and autonomous brand assessment organisation that recognises environmentally sustainable companies and products and awards with the GREEN BRAND Quality Seal. The GREEN BRAND Quality Seal is a registered and legally protected EU Certification Mark for ecological sustainability for an independent, transparent and neutral testing procedure.

The three-step awarding procedure of ecologically sustainable brands can be attained in the categories of companies, products (non-food), food products and services provider, and guarantees ecological sustainability. The GREEN BRANDS Organisation is already active in seven countries and is expanding into others.